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ABOUT US

The Pan-African Plant-Based Alliance (PPBA) is a new international non-profit organisation, on a mission to build a self-sufficient Pan-African plant-based food system.

The organisation was created in 2023 by Stephane Kotto, a French Cameroonian citizen, born and raised in Cameroon.

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Stephane Kotto
Founder of the Pan-African Plant-Based Alliance

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OUR VISION

A united and self-sufficient Africa that thrive on delicious, healthy, sustainable, accessible and affordable plant-based food.

OUR MISSION

Our mission is to promote and develop a self-sufficient plant-based food system for the well-being and prosperity of Africans and Afro-descendants, for Mother Earth and for ethics, integrity and social justice.

 

We aim to do that by inspiring African people on and off the continent to go and stay plant-based, while embracing Pan-Africanism principles and African cultures.

The PPBA also aims to build a community of African businesses, industry experts, investors, policymakers, educational & medical institutions, and like-minded NGOs willing to develop a self sufficient Pan-African plant-based food system.

OUR WHY

OUR LOGO

Our logo takes its roots in Africa, more precisely in Ancient Egypt also known as Kemet, where plant-based agriculture and modern civilisation was born.
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The first element at the core of the design is the Ankh from Kemet, which symbolizes the key of life, based on the feminine and masculine principles of nature, spirituality and peace.
The cercle around the Ankh represents Mother Earth, thus the importance of protecting and preserving life on Earth, which is the essence of the MAAT principles: a fundamental concept from Kemet that continue to hold significance in Afro descendants today, as a cultural heritage, and a reminder of the importance of morality, justice, and maintaining balance and harmony in nature,  since we are interconnected. The  concept of MAAT, which is also the basis of the African philosophy called Ubuntu, also embodies the importance of truth and justice, in creating a more just and equitable world.
Last but not least, the triangles at the edge represent the great pyramids of Kemet, which symbolizes the importance of knowledge and education to achieve greatness.

Together these 3 elements embodies the African wisdom & moral philosophy, and represent the importance of education to preserve and protect life, which is at the core of our mission.
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OUR CORE VALUES

"The animals of the world exist for their own reasons. They were not made for humans any more than women were made for men."

Alice Walker
Afro feminist and civil rights activist

PANAFRICANISM

Pan-Africanism is a philosophy and a global movement dedicated to fostering self-love, love, solidarity, cooperation, integrity, dignity, self-determination, and unity among people of African descent around the world. Its vision is to achieve a collective sovereignty and prosperity, allowing everyone to thrive in harmony with the rest of humanity.

This philosophy extends to both those who live on the African continent and those in the African diaspora around the world, transcending boundaries of nationality, ethnicity, tribes, religion, skin tones, sexual orientation, or gender.

UBUNTU

A traditional African philosophy that emphasizes the interconnection of all living beings, and the importance of community and compassion. It is often translated as "I am because you are." The concept of Ubuntu suggests that all beings, human or non-human, have inherent value and deserve respect.

MAAT

MAAT is an African philosophy that originated in Kemet (Ancient Egypt), guiding personal and social behavior by emphasizing integrity and honorable moral conduct. In Ancient Egypt, Maat personifies justice, truth, harmony, and the balance of nature.


VEGANISM


Veganism is defined as a lifestyle that seeks to exclude, as far as possible and practicable, all forms of exploitation of and cruelty to, non-human animals for food, fashion, research, entertainment, and any other purpose.

While the word vegan was coined back in 1944, avoiding unnecessary harm to non-human animals is not a Western trend. It is rooted in ancient moral philosophies across the world since the beginning of civilization in Africa. In Kemet, for instance, the 42 Laws of Maat included the directive "thou shalt not kill." This moral principle, written thousands of years ago and shared across many religions, suggest that life should not be taken needlessly — a concept that defines veganism.

In short, veganism is simply based on the idea that non-human animals should have the right to live and to be free regardless of their species. A concept transcending boundaries of race, gender, generations, religion, social class, and politics.

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