OUR AMBITION
PUBLIC AWARENESS
Inspire people to understand why and how going plant-based, while embracing our own cultures and traditions.
AFRICAN
BUSINESSES
Encourage African businesses to use a plant-based food system as a sustainable business opportunity adapted to African's needs, and provide them with the necessary knowledge, insights and resources.
AFRICAN
EDUCATIONAL INSTITUTIONS
Encourage African schools & universities to offer more healthy, eco-friendly and tasty plant-based options for both children and students, educate them on veganism and the benefits of a plant-based diet for their health, the environment and their careers.
AFRICAN
MEDICAL INSTITUTIONS
Encourage African medical institutions to promote the benefits of a healthy plant-based diet to their patients, to prevent and reverse some of the most common diseases in Africa
AFRICAN
STATES
Encourage African states to use a sustainable plant-based food system as a key tool to fight climate change, to meet the need of the growing population, but also as a geopolitical strategy to become self-sufficient in the long term.
Let’s live as Africans, let’s produce what we need, and consume what we produce.
Thomas Sankara